News

Ellen & Halo Rescue Stamps Program is Tails Magazine Cover Story

Tails Magazine, America's largest lifestyle magazine for people with pets, featured a cover story about Ellen, Halo, and the Stamps to the Rescue program. It's the second time Ellen and Halo have been the subject of a Tails cover. The article, entitled, "Special Delivery," is written by Tails Editor in Chief Amy Abern, and touts Halo's philanthropy, Ellen's commitment to animal welfare, and the new Tails (Halo-sponsored) Letters for Pets program.

Click here to read the article.»

May 27, 2010

Tails Magazine Promotes Halo-Sponsored Letters for Pets

TAILS Magazine, the U.S.'s largest pet lifestyle magazine, recently launched its "Letters For Pets" campaign to urge the Obama family to create a "National Adopt a Shelter Pet Day" every April 30th. The TAILS effort is a continuation of the USPS' "Stamps to the Rescue" national campaign and Halo's goal of donating 1 million meals to shelter animals.

Click here for full story »

May 17, 2010

Since 4/30 stamps dedication, 100+ Media Outlets Cover Halo 1 Million Meal Donation

Ellen DeGeneres joined an A-list of animal rescue luminaries in Hollywood to dedicate the USPS "Animal Rescue, Adopt a Shelter Pet Stamps." Since the stamps became available, another media firestorm hit, spreading the word about animal rescue, and Halo's 1 Million Meal donation program (click here to see the media barrage when the stamps were unveiled in March).

Halo and the campaign have been covered in:

News 10 ABC Sacramento

WNBC TV Philadelphia

Petfinder.com

Huffington Post

MSNBC

and more...

May 2010

Life/Style Magazine Calls Halo Charitable Gift "Inspiring"

Stating that "One dollar from each plush Gund puppy with an Adopt-a-Pet charm and necklace will go toward the Halo Pet Foundation," Life/Style magazine called the gift item "inspiring." We couldn't agree more!

Click here to see the magazine »

May 9, 2010

Ellen Gifts Halo on Her Show -- Yay! May!

One lucky audience member, Morgan Driskill, was given a huge surprise! She and her husband have 3 dogs and 2 cats; and they are also expecting a child. They have been having a tough time since her husband's layoff over a year ago. Ellen tells her, "Here's one thing I know I can do; I have a pet food company Halo, Purely for Pets. It's expensive to feed 5 animals; so I'm going to give you a year supply of my pet food."

Watch the video to see the entire segment of the show »

May 8, 2010

Us Magazine Recommends Adopt a Pet Gift Supporting the Halo Pet Foundation

Now more than 2 million Us Magazine readers can see what we already knew -- that the Adopt a Pet gifts with the cute stamps animals on them are adorable!

Click here to see their story »

May 8, 2010

German Shepherd World Calls Halo Commitment to Pet Health "Unparalleled"

The popular "German Shepherd Dogs World" site did an extensive review of Halo Spot's Stew food, Liv-a-Littles treats, Halo supplements, and HolistiClean stain and odor remover. Stating "I already knew that 'by-products' was a big no-no in dog food, but I didn't know too much about using 'meal' in a dog food" -- the site provided numerous details about chicken meal and other rendered meats. They concluded that Halo's "commitment to the health and well being of our animals through wholesome, natural, quality pet products is unparalleled."

Click here to see read the entire review »

May 3, 2010

Scores of Media Outlets Cover Halo / USPS Stamps to the Rescue Campaign & 1 Million Meal Donation

The unveiling of the USPS Animal Rescue stamps and Stamps to the Rescue Campaign on March 17 – including Halo’s plans to donate 1 Million Meals of Halo Spot’s Stew to pets awaiting adoption – set off a firestorm of media coverage. Here’s a sketch of this campaign’s exposure in March.

First, the Post Master General of the U.S. appeared on The Ellen Show to unveil the stamps, and Ellen announced the 1 Million Meals plan. The same day, the US Postal Service placed 2’x3’ posters (saying “Halo buys the food for 1 million shelter pets”) and counter cards (saying “Give Shelter Pets a First Class Meal”) in every US Post Office (over 30,000 of them). Ads appeared on USPS.com (with 1.2 million visitors/day), in hundreds of thousands of USPS online order packages, and on a new site, Stampstotherescue.com.

Then the firestorm hit. Stories about the campaign appeared in USA Today, the LA Times (here and here), People (People Pets), DogChannel.com, CatChannel.com, E! Online, Examiner.com (stories 1, 2, 3, 4 and 5!), About.com, and so much more. Click the green bars below to see additional coverage.

Lastly, eternal thanks to all our friends, followers and fans on Facebook and Twitter who have delivered hundreds of thousands of messages about this campaign to their friends and family!

March/April 2010

Halo Liv-a-Littles Treats Wins Buzzillions Top Reviewers Prize

For the second year in a row, everyone’s favorite 100% protein treats took top prize in The Reviewers Choice Awards among dog treats. Halo Spot’s Stew dry dog food also won a Finalist award. As the Buzzillions award site explains, “think of these as the People’s Choice Awards of online shopping” – recognizing the highest-rated products from over 9 million online consumer reviews.

Read Halo’s press release here »
Read our Buzzillions reviews here »

February 12, 2010

Eco Chic Highlights Halo Holistic Pet Care

Eco Chic, a leading web site “where style and sustainability go hand in hand” focuses on products that are carbon neutral, community based, custom or tailor-made, Fair Trade, organic, recycled, sustainable, vegan and vintage. Thanks for the nice feature on Halo!

Click here to see the story »

February 10, 2010

Los Angeles Times Covers Halo Charitable Event

Part of the great success of Freekibble.com’s Halo-sponsored Hi-5 event – which resulted in 20,000 meals donated to shelter pets – was the media coverage it received. Thanks, LA Times, for sharing this event with your 5.9 million readers!

Click here to see the article »

February 8, 2010

Tonic Social Good Site Features Freekibble’s Mimi (and Halo)

Mimi Ausland, the 13 year old force behind Halo philanthropic partner Freekibble, is featured on the Tonic “goodness” web site. It’s the second feature article on Mimi written by Halo blogger Diane Herbst (who first covered her for People Magazine). We’re honored to be included in the story!

Click here to read it »

February 5, 2010

Boston Globe Talks About Expansion of Halo

Saying that in “Americans in tough times may scrimp on themselves, but not on Rover,” New England’s largest paper covered Halo’s national expansion as part of the rapid growth of natural pet foods. The article explains, “the high cost of veterinary care is making pet owners more aware of the importance of preventive care, which starts with providing optimal nutrition.’’

Click here for the full story »

February 5, 2010

People Pets Promotes Halo-Sponsored Event on Twitter

Every time we sponsor a Freekibble.com or Freekibblekat.com event to help shelter pets on Twitter, People Pets sends notice to their 1 million + followers. Sometimes People Magazine does the same, reaching their 1.9 million followers! Most recently, they were kind enough to promote the Hi-5 event, which resulted in 20,000 meals donated.

Click here to see People Pets’ latest tweet »

February 4, 2010

Halo Social Media Success Featured on Business Education Site

Explaining that the secret to Twitter success is having a product and company you can truly believe in, “The Tweet Smell of Success” tells why Halo – “the quality leader in holistic pet care” -- has been easy to promote.

Read the whole article here.»

February 2, 2010

Petfood Industry Magazine Runs Halo Cover Story

“Catering to the Conscientious” is how the influential trade magazine depicts Halo, with Halo CEO Steve Marton featured on the cover. Pulling from an in-depth interview with Steve (also available online), the story traces Halo’s success story from the beginning, and talks about what makes Halo special today.

Read the story »

February 2, 2010

About.com: Cats Features Halo-Freekibble Charity Event

Many of About.com’s 40 million monthly users enjoy their popular Cat channel – which we’re happy to say just covered the Halo-sponsored Freekibblekat Hi-5 event. That’s part of why we were able to donate over 20,000 meals to cats still waiting to be adopted!

See the story here »

February 1, 2010

Hot Mom’s Club Names Ellen Best of 2009, Citing Halo

This popular blog named Ellen DeGeneres and Tal Ronnen as their #1 (tied) celebs of 2009. Ellen was cited for “her Halo brand of food for pets,” saying “I love what she is doing for the health of her viewers and their pets.”

Here’s the whole story »

January 22, 2010

National Canine Cancer Foundation Awards Halo First Seal of Excellence

We’re honored to be recognized for our efforts to help animals avoid this terrible disease. NCCF is really helping spread the word about Halo.

Click here to see the entire press release »

January 19, 2010

Delicious Living Touts Halo Healthsome Skin & Coat Treats

Delicious Living, “the leading consumer magazine in the natural products industry” told its 1 million + readers about Halo’s Healthsome Skin & Coat Treats in its article “Functional Pet Treats.” Our thanks to the writer, Lauren McNitt!

Click here to see the story »

January 7, 2010

Ellen and Halo in Parade Magazine

One of Parade Magazine’s 32 million readers (2.1 million monthly web visitors) wrote the popular magazine to ask about Ellen DeGeneres’ first pet. Ellen was kind enough to respond --and Parade was kind enough to mention Ellen’s co-ownership of Halo.

Click here to read the online story »
Click here to see the magazine »

January 2, 2010